Les O'Dell

Watch this commercial for Dell laptop computers.

Okay, before watching it again, please join me in trying to figure out what the guy in the stocking cap was doing just before coming into the frame. He comes into the shot from down below and immediately begins fastening the strap on his overalls. It leads me to think he’s been down there doing a number two on the pristine white factory floor. I just don’t get it.

What does this tell us about Dell’s computers? Leads me to think they’re poo.

Let’s take it one step further. Why is he the only one not wearing a hardhat in the industrial setting? Why don’t any of the employees actually do anything? They’re just whistling and singing and watching and (apparently) going to the bathroom.

Sure it’s memorable, but effective? I think that’s a bunch of crap. I’m just sayin’.